Staying Friends with Google

Effective Search Engine Optimization

One of the biggest things going for Knotty Boy was how well their site was optimized for Search Engine traffic. The company's General Manager, Josh Kremer, possesses a vast knowledge of optimization tools and techniques, evident by both the rankings in popular search engines, and the number of visitors to the site.

KnottyBoy.com saw a dip in search engine rankings after transitioning to a new site with new pages and new technology. Together with Knotty Boy, Intoria implemented and optimized Google Analytics, Webmaster Tools, and Website Optimizer for increased organic rankings, elimination of search errors and to target high traffic areas of the site, implementing solutions to increase traffic and sales. Through this collective effort, their previous rankings have recovered and are growing. Additionally, due to the efficiencies programmed in the new website, it has seen an overall increase in page view, pages per visit and average time spent on the site.