Client Project Brief: Divine Developments

More and more, savvy consumers are turning to the web to carry out due diligence and research, long before picking up the phone to give anyone a call. Divine Developments noticed that many home renovation prospects turned to trusted builder membership associations, looking for quality and reputable contractors, before entrusting their business to just anyone. And because of Divine's affiliation with Renomark and the Calgary Region Home Builders Association, a number of potential clients were forwarded to divinedevelopments.com from the associations' websites.

Before approaching Intoria, Divine Developments had an attractive but simple site redeveloped, hoping for a website that was more comprehensive and up-to-date. Unfortunately, not only was the site a downgrade from their previous one, they noticed that their membership referrals dropped off almost entirely. It was clear that their website was a key component of their overall marketing strategy.

Divine Developments wanted a site that conveyed the same care and concern clients experienced in their face-to-face interactions with Divine staff. Intoria worked with the team to ensure that key services and messages were highlighted, and that the site's "look and feel" gave clients a comfortable appeal. The site gently directs prospects to important information and proof-of-performance sections, providing well-crafted content to educate, inform, and answer common questions.

Divine Developments' owner found his web design experience with Intoria the first hassle-free and enjoyable one he has encountered to date. Now Divine's website is among the finest in their industry, no longer warding off would-be clients, but providing rewarding and informative client experiences instead.