Intoria is a full-service Web development and interactive media company that creates effective and intuitive marketing solutions to help our clients make more money, realize more margin, and bring in more clients. Contact us today for more!
DataRide Inc. is a world-class Internet hosting company based in St. Paul, Minnesota. The company concentrates on providing high-quality, Windows-based hosting and consulting services to clients both locally and nationally. Although well versed in hosting requirements for all industry-standard programming languages, they are experts especially in hosting ColdFusion technology.
DataRide was looking for a design and presentation overhaul of their existing site. DataRide felt their current site did not accurately convey the reliability and expertise they possessed, so they wanted to change their image. In addition to an improved design, DataRide expressed a desire to target a specific market of Web developers who used the ColdFusion programming language.
Since stellar designs are a regular part of Intoria�s service offerings, our team applied the main focus to increasing DataRide�s revenue and targeting the desired audience. We conducted business-goal surveys, developed profiles of target clients, performed competitive research and analysis, outlined sales and marketing strategies and created specific advertising messages. After this extensive information gathering was complete, we developed design concepts that addressed the discoveries gleaned from the process with a specific concentration on converting visitors to clients.
DataRide�s new site launched complete with behind-the-scene tools to keep track of the site�s progress toward sales targets. Ongoing work is being done to ensure the site is high-performing and that marketing dollars provide a direct payback.
DataRide selected Intoria without a first-hand knowledge of the development process we use to ensure our clients� investments on their sites benefit their bottom line. Our approach exceeded their expectations and they appreciated the thoroughness applied to identifying both company and client needs before embarking on the design and programming aspects of the project.